Brand voice and context
- A brand context layer covering your voice, audiences, products and examples of great work
- Brand voice skills that write on-brand, every time
- A knowledge base built from your brand guidelines, past campaigns and research
Content · Campaigns · Reporting
AI Training for Marketing Teams
Marketing teams are expected to produce more content, more campaigns, more design and more reporting with the same headcount. AI can carry a large share of that load, but only when it's set up around your brand, your channels and how your team works.
Mia Bowyer is a marketer first. She studied marketing at UTS and worked at Ogilvy PR supporting clients like Microsoft. She led marketing for the world's first fair trade plastic with The Body Shop, reaching 686 million people, and founded Automate Social, a platform that automates 80% of social media admin across 120 projects. She trains marketing teams to build the systems she uses herself.
Build the system
What your marketing team will build
Content and social
- Content calendars, captions and repurposing workflows
- LinkedIn, blog, email and social content from a single brief
- Design in minutes: presentations, flyers, explainers and social posts
- AI image and video creation with tools like Higgsfield
Campaigns and paid ads
- Campaign plans and creative briefs in minutes
- Ad copy variations and testing frameworks
- Audience, competitor and market research summaries
Reporting and insights
- Weekly and monthly marketing reports that run on a schedule
- Data exports turned into plain-English insights for leadership
SEO and AI search
- Content that ranks in Google and gets cited by ChatGPT, Perplexity and Claude
- Keyword research and content briefs
Your marketing operating system
- Master SOPs for every repeatable marketing task
- 3–5 automated workflows per person
- Governance for brand, legal and data safety
Built by a marketer
Why marketing teams choose Mia
- A marketer who builds AI systems, not a tech trainer guessing at marketing
- Founder of Automate Social: 120 projects in five years
- Practical. Every person leaves with working workflows.
- 5,500+ people trained across 120+ businesses
“We got into Higgsfield, automation and all the fun ways AI can do the boring stuff while I pretend I have my life together.”
From brief to build
How it works
- 01
Planning session: your channels, tools and biggest time drains
- 02
Custom curriculum: built on your brand assets and campaigns
- 03
Two-day hands-on training: in person
- 04
30 days of support: and a check-in
Teams and businesses
Who it's for
- In-house marketing, content and communications teams
- Paid media and performance marketing teams
- Creative and design teams
- Marketing and creative agencies (see the Automate an Agency with AIOS program)
- Small business owners doing their own marketing
Questions
Frequently asked questions
What AI tools do marketing teams learn?
Claude, ChatGPT and Copilot for writing, planning and analysis, plus design tools, AI image and video tools like Higgsfield, and automation that connects your stack.
Will AI-generated content sound generic?
Not when it's set up properly. Your team builds a brand context layer and voice skills that follow your tone, terminology and examples.
Do you train marketing agencies?
Yes. The Automate an Agency with AIOS program turns repeatable service delivery into reliable workflows and agents.
Can AI help with paid ads?
Yes. Teams build workflows for campaign plans, creative briefs, ad copy variations, testing frameworks and audience and competitor research.
Is this suitable for small marketing teams?
Yes. Small teams often see the biggest gains because AI frees up the most time per person.